NutraGenesis has introduced Sendara, the branded beauty-from-within nutra­ceutical ingredient intended to combat the internal and external causes of aging skin by providing multi-functional, restorative skin-fortifying nutrition while increasing resistance to the skin-damaging effects of stress. Sendara combines two multi-patented Ayurvedic extracts from NutraGenesis: Indian gooseberry (amla) and ashwagandha. The proprietary formula prevents free radical damage to the dermal extracellular matrix, and reduces stress-related hormone levels. It features structure/function claims for: skin/anti-aging, stress reduction, sun protection, inflammatory re­sponse and multi-mechanism anti­oxidant action.

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